Can an All-Encompassing Mobility App Make a Comeback?

Transport and sustainability Experts consulted on a mobility app to be released next year – Read more

Can an All-Encompassing Mobility App Make a Comeback?

A mobility app on the Market for ANZ: the question all mature cities are faced with

The last time an All-Encompassing Mobility app was released, in May 2015, the issue of mobility fell outside of the responsible planning and public health aspects of health and wellbeing – so we decided to shelve the idea.

How did we come to this conclusion?

An All-Encompassing Mobility app that is acceptable to a community’s current reality is one that inspires trust, but also one that is acceptable to a community’s current reality. The first time we considered an All-Encompassing Mobility app (AEM) we aimed to empower people to become conscious consumers of their journeys.

But when we looked at the maths of a large-scale, system-wide, digital – mobile – system, we saw that moving from an AEM model into a neighborhood and district level was vastly unachievable.

More attention was needed to be paid to the needs of diverse communities which may never be able to be reached through generalist policies – hence the rapid rise of our growth partnerships with cities in the Asia Pacific region which cater to less-equipped and underserved communities.

Pass-through time is in direct relation to funding. So when we are looking at the specific needs of our locations and populations, we focus on end-user use patterns, affordability, consumption patterns, opportunity for collaborative opportunities and implementation coordination.

Whatever the problem that community needs to tackle, we try to use the big picture of the broader societal issues to build something more adaptable to cope with the specific community needs.

The challenge for those cities that can’t develop their own mobility solutions is that they are at risk of losing their developed or thriving cities to those cities that do have such a solution.

So what can you do to help your community catch up to this trend?

When we consider our projects, we look at things from the end user’s perspective. We see what their concerns are and how best to respond to them.

We create anything we can that ensures the end-user is safe and not inconvenienced by the journey, that helps them make good choices on choices, that fits in with their lifestyle and that gives them options.

Whether the device is a Smartphone or any other relevant tech device, we also want to create tools that are to-date relevant and will assist in making the world a better place. We’re also open to providing guidance and help to any community or government leaders as necessary on developing such apps.

In our media industry, innovation is a way of life. With over 12-years of media experience, we are continually developing and exploring new media, bringing in disruptive viewpoints and change.

Over a year ago, we started a conversation about the roadshows at those ‘mature’ cities and realised that we were missing out on new consumers and teams – because we hadn’t asked.

But why and how did we discover them?

So we started a real-time conversation, talking about existing and emerging technologies, innovating them and exploring their use in new and creative ways to get ideas out of the minds of audiences.

Asking ourselves why weren’t we exploring mobility is where the whole conversation started.

This new initiative will bring communities together to look for ideas on how technology can work in the community in a way that improves service and participation.

By utilising all the information about current and emerging technologies, we will be able to generate best practice from the community itself.

So in a new ‘Transformation 2.0’ era, our city organisations are renewing their commitment to digital expertise and implementing new ways of collecting and sharing relevant information and resources across our communities.

Why? Because we want to know what our community needs and support our initiatives in improving the well-being of our communities.

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